This conference aims not only to gauge the extent of de-westernization in media studies but also to suggest ways forward on epistemological, theoretical, and methodological fronts.  The international communication focus represents a significant part of faculty interest and anchors the curriculum of the Department of Media and Communication at the City University of Hong Kong. This is in line with the University's goal and effort to promote academic excellence and internationalization.

By bringing leading scholars from around the world, this conference commemorates the launch of the landmark Run Run Shaw Creative Media Centre (CMC)--a work of Daniel Liebskind, who is the architect of the post-911 construction of the World Trade Center site in New York.  With state-of-the-art facilities, the CMC will be the new home of the Department.